Seller Center

Client overview · One platform, four portals

Everything your team runs—from storefront to warehouse floor

Seller Center is a single Laravel application that brings together Super Admin, Seller, Vendor, and Warehouse (WMS) operations. It connects to Shopify for commerce data and works with your stitching & measurements workflow when those orders need tailoring.

Shopify Admin API Location-aware inventory WMS in the same app

What you get on the table

Four product surfaces share one backend—role-based access keeps each team in the right workspace.

Super Admin

  • Sellers & vendors, users & roles
  • Couriers, territories, manual orders
  • Order tools, settlements, email & templates
  • Vendor/brand assignment & catalog sync utilities

Seller

  • Orders, vendors, products & brands
  • Sales, courier shipments, pickups
  • Inventory sync & bulk order actions
  • Operational logs & team settings

Vendor

  • Collections & product catalog
  • Orders & courier shipments
  • Shopify sync for catalog alignment
  • Options & operational workflows

WMS

  • Purchase orders, receiving, QC, inbound
  • Bins, inventory, relocation & reconciliation
  • Picking, dispatch, outbound, cycle counts
  • Order fulfillment, AWB, returns

How we connect with Shopify

Seller Center talks to Shopify through the Shopify Admin API using your store domain and access credentials (configured per environment). The integration is built for reliability: versioned API calls, structured HTTP handling, and flows that align catalog and warehouse operations with what customers see on the storefront.

Capabilities

  • Orders and line items stay tied to Shopify identifiers so fulfillment and reporting stay traceable end-to-end.
  • Multiple store contexts (for example local vs international) can be configured with their own domains and tokens.
  • Named locations (warehouse, outlets, vendor locations) map to Shopify inventory locations so stock moves and availability reflect real placement.
  • WMS and receiving flows can update inventory levels for the right items at the right location—keeping Shopify availability in step with the floor.

Plain-language flow

  1. 1 Customer places an order on Shopify; Seller Center ingests and routes it according to your rules.
  2. 2 Products and variants reference Shopify IDs so staff never “guess” which SKU maps to which channel listing.
  3. 3 Warehouse actions (receive, pick, ship) drive operational truth; inventory sync keeps Shopify stock honest.

How WMS is connected

The Warehouse Management System is not a bolt-on black box—it lives inside this same application, under the /wms area with its own authentication and permissions. That means one database, one order story, and a straight line from purchase orders and bins to dispatch and customer delivery.

Inbound & stock integrity

POs, receiving, QC, inbound, transfers, and reconciliation—so every unit has a place and a history.

Fulfillment

Order management, picklists, courier assignment, AWB generation, and specialized queues your ops team already uses.

Returns & exceptions

Structured return paths so warehouse reality matches customer service and finance.

Configuration such as reservation rules, audit retention, and rollout flags is managed through application config—so you can phase features safely as the business scales.

Stitching & measurements (SOMS)

When orders include tailoring, stitching, or add-ons that need customer measurements, a dedicated stitching workflow service coordinates measurement collection and status. Seller Center exchanges line-item level information with that service so Seller, Vendor, and WMS all see whether work is blocked on measurements or ready for warehouse and fulfillment—without manual spreadsheets.

Why it matters in the demo: Your client sees that Shopify handles the sale, Seller Center orchestrates the business process, WMS executes physical work, and the stitching service ensures made-to-measure items are not picked or shipped before measurements are complete—where your rules require it.

Architecture at a glance

A simplified view of how the pieces relate—no credentials, only concepts.

Shopify Storefront & Admin API
Seller Center
Super Admin Seller Vendor WMS
Stitching service Measurements & status

WMS fulfills against the same orders and inventory model; Shopify receives inventory and fulfillment-aligned updates from operational flows.

FAQ for stakeholders

Is WMS a separate product or vendor?
It is part of Seller Center—same deployment, shared data, dedicated WMS screens and permissions.
Do we need multiple Shopify apps?
Integration is centered on the Admin API and your configured stores and locations; your technical team maps environments (e.g. staging vs production) to the right storefronts.
What happens to orders that need stitching?
Eligible orders participate in the stitching workflow; measurement and status sync inform when warehouse steps can proceed, so ops does not ship incomplete tailored work by mistake.